The emergence of social media has seen the rise in various subcultures and trends, one of which is the E-girl aesthetic. Made famous on platforms like TikTok and Instagram, E-girls have made a name for themselves with their dramatic makeup looks that mix 90’s grunge with anime influences intertwined in today’s internet culture. Well what constitutes E-girl makeup, and how do you get that look? Below is our full guide on the history, trends, and process behind E-girl makeup, as well as a step-by-step tutorial to create your ideal eGirl looks.
What is E-girl Makeup?
E-girl makeup is defined by its sharp, even over-the-top features ranging from thick eyeliner to bright blush to playful designs like hearts or stars drawn on the cheeks. Derived from “electronic girl”, an homage to this thriving youth subculture predominantly situated on social media platforms such as TikTok, where users showcase themselves through videos, music, and style.
Typical e-girl aesthetics with colorful and shape-heavy makeup look theatrical; a bit like portraying an abstract cartoon character. The kind of style that lets you do whatever the hell so pleases to your face and still have it be part of a look.
Origins of E-girl Makeup
The E-girl aesthetic started to be popular in the late 2010s, mainly from social media like TikTok and Instagram. But its origins reach into the folds of other subcultures. Her style is a mix of emo, goth, and punk but fun—inspired dark looks with bright touches fresh from the world’s leading kawaii anime culture. All these influences combine to form an edgy yet sweet look, offsetting the severity of full face makeup with playful little details such as pastel-hued colors or heart-shaped stamps on the cheeks.
This evolved and blended with newer E-girl makeup, which was an answered prayer for those who were bored of traditional beauty standards. While makeup trends generally err on the side of subtlety and natural beauty, E-girls go all in with boldness and exaggeration. A means for some of the most vulnerable among us to take ownership over our bodies, and be able to present ourselves truly).
Key Features of E-girl Makeup
E-Girl Makeup has some signature & bold features. One of the biggest elements to become an E-girl is…
1. Bold Blush
The heavy blush is probably one of the most iconic features E-girl makeup has to offer and in pretty shades like bright pink or peach. Where for traditional makeup, blush would often be used sparingly on the cheekbones E-girls will wear it halfway across their cheeks and up to about mid wrinkle too. This is a technique that gives you flushed kind of doll-like cheeks the way it does by adding sweetness to your overall edgy look.
2. Dramatic Eyeliner
E-girl eyeliner is thick and extended way far from the outer conors of your eyes, giving it this sharp edge wing. This gives the eyes a more cat eye, elongated effect. E-girls might also include additional elements, for example outlining the inner corners of their eyes with a darker pencil or drawing tiny eyelashes onto their lower lash lines.
3. Playful Designs
One more recognisable E-girl makeup element is the graphic elements in a face drawing, placed on cheeks or around eyes. Eyeliner or facechalk is often used to draw hearts, star-shapedwhorlsand tiny dots. These patterns make the style more quirky and art, thus making it yours exclusively.
4. Gradient Lips
E-girl lips tend to take on an ombre effect, creating the illusion of a lip liner where there is none. The gel that I like to use (and the one used by professional makeup artists!) lasts all day long, giving a Korean beauty-inspired look with an easy outline complemented nicely being bitten lips.
5. Defined Brows
Even though the other components of an E-girl aesthetic are off-beat and overwrought, eyebrows tend to be a bit more literally articulated delineated. It offsets the heavy eye makeup, and lends focus to your face.
6. Soft Freckles
In fact, many e-girls take faux freckles a step further in their makeup look with lines drawn on dots using an eyeliner pencil or even use a freckle pen. It is an interesting point in contrast to the heavy eye and lip make-up that contributes to a very youthful, playful vibe throughout this aesthetic.
E-girl Makeup Tutorial
Ready to try E-girl makeup for yourself? Here’s a step-by-step tutorial to help you achieve the perfect E-girl look:
Step 1: Prepare Your Skin
It is important to always apply makeup on clean, well-moisturized skin. Just cleanse your face using a mild cleanser and moisturize with a hydrating lotion to achieve the same canvas. If you have any acne or redness, apply a primer to make your makeup stay longer.
Step 2: Foundation And Concealer
Opt for a lightweight foundation, which will help to give more coverage to your skin while having your skin still able to breathe. E-girl mascara makeup is always focused on the eye and blush, so they don’t use a lot of heavy full-coverage base. Then, apply concealer to hide your under-eye or any other flaw.
Step 3: Add Blush
This is where the fun begins! Bright-pink or peachy blush: Tap on liberally all over your cheeks and extend it up to the bridge of your nose This method produces definitive, fresh-faced results. As for the blush, feel free to amp it up; more is MORE!
Step 4: Apply Eyeliner
The stereotypical E-girl eyeliner that is the cult signature. First, draw a thick line on your upper lashline and wing it out at the outer corner. You can also add eyeliner to the bottom lash line, or create a double wing if you are feeling extra bold. With extra effort, you can even make little hearts or stars around your eyes/cheeks!
Step 5: Mascara and Falsies
The finishing touch is to generously apply mascara on both the upper and lower lashes. For a more dramatic and full look, throw on some falsies.
Step 6: Create Gradient Lips
For the lips, apply lipstick to the mid-section and fade edges outwards for a smudged lip color gradient. All you gonna need is a lip tint or matte lipstick. Apply a clear or sheer gloss on top to give a beautiful shiny finish.
Step 7: Optional — Apply Some Fake Freckles
Also, wear a freckle pen or brown eyeliner to apply fake freckles on your nose and cheeks for an added bit of eccentricity to your E-girl makeup. Gently tap the freckles with your fingers to blend them in for a more natural look.
Top E-girl Makeup Picks
If you want to go for E-girl makeup, but don’t know where to start: here are some popular products that might help.
Blush:
Milani Baked Blush in “Luminoso” or Glossier Cloud Paint blush in the shade Beam
Eyeliner:
NYX Professional Makeup Epic Ink Liner / KVD Vegan Beauty Tattoo Liner(parseInt)
Lip Tint:
Look at the perfect Lip tint which will be Peripera Ink Airy Velvet or Etude House Dear Darling Tint.
Freckle Pen:
Lime Crime Freckle Pen or Lottie London Frekle Tint.
E-girl Makeup for Different Skin Tones
The best thing about E-girl makeup is that you can adjust it to individual needs and even color. Now, some skin tone guidelines for tailoring the shade to suit you:
Light Skin:
Go in for lighter blush and eyeshadow colors, such as pastel ones. Pink blush and soft, rosy lips play up Pinky’s pout.
Medium Skin Tone:
Opt for warmer blush shades such as peach or coral, which will help warm up your face. A bright or deep lip color will also pop well.
If You Have Dark Skin:
Your skin will not be washed out, so go bold with brighter blushes in hues of red or even deep orange. Pull together the look with a berry or plum lip which will provide you an intense contrast between your face and lips.
Conclusion
E-girl makeup goes beyond a simple trend: It’s an art of self-expression —a way for people to share their flair, personality, and luster. Debuting with its cheeky colors, fun designs, and black sheep attitude makeup gives the middle finger to beauty standards while giving others a safe space to have some decent crack at cosmetic expression. And yet I liked it anyway?
E-girl makeup allows you to explore new ground and push things as far or keep it ended as simple, depending on how comfortable or experienced with ideas about makeup. Well, get out the eyeliner and blush – maybe a freckle pen if you have one – because now it is your time to shine as an E-girl!
FAQs
The bold colouring, heavy handed use of blush and graphic liners are hallmarks of an e-girl makeUp look as opposed to traditional makeup techniques which focus on subtlety in the soft accents expressing natural beauty. It spells creativity, individuality and carries a feel of whimsical or anime-infused.
Absolutely! The worst thing about E-girl makeup is how easily it can suit any human skin tone. A light complexion works perfectly with pastel colors, a medium tone goes along nicely with peaches (the warmth in the peach will mimic your own and give you all sorts of life) and those on the darker side rock deeper shades like reds or bright orange blush.
You need some bright blush (Milani Baked Blush is a good choice), an intense eyeliner (NYX Epic Ink Liner will work great for this look), gradient lip tint (Peripera Ink Airy Velvet — or maybe even Dior Lip Glow in your favorite shade?), and, if you want to be extra cute today, freckle pen(Lime Crime Freckle Pen was designed exactly for such things).